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Town of Dobrovice

visual identity

 complex project
Prague
2025Visual identity for the city of Dobrovice near Mladá Boleslav. An important city northeast of Prague is overshadowed by its larger neighboring city in terms of its visual identity, which negatively affects tourism and communication in the city.
The traditionally-looking logo is based on the Chonburi font, which has a modified letter D with an indented square that represents a cube or grain of sugar, which is produced here by one of the oldest operating sugar factories in the world. The colors are inspired by the city's flag and emblem. There is a complete set of necessary and variable identity components, including printed materials, digital materials and promotional products of mercantile goods, posters and a complete logo manual.
The visual identity thus corrects inadequate communication with partners, both local and tourists, and makes the city's promotion on a nationwide level and channels for sharing information available.
© Ondřej Hanisch ’26Top